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Salespeople often spend hours of valuable time on mundane administrative tasks. Technology offers some sales automation solutions, including dedicated software and artificial intelligence, to process more of these repetitive tasks.
With Pipedrive, you can automate just about any step of your sales process. Trigger personalized emails that go out whenever you create a deal, or move a deal along a pipeline stage, keeping leads warm while you focus on high-priority tasks.
Our AI-powered sales mentor further boosts your performance by providing personalized tips and recommending Pipedrive features and app integrations to do the repetitive work for you. Continue reading to discover our sales automation tools or try Pipedrive free for 14 days.
Sales automation system
Eliminate busywork with sales automation

Sales Assistant
Boost your performance with personalized tips that appear in the app
Automations
Automate repetitive tasks to create a streamlined sales process for your team
Smart Contact Data
Instantly find valuable information about contacts to close deals faster
Auto lead assignment
Automate lead distribution with our automatic assignment feature
Popular sales CRM features

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Lead pre-qualifying features: Retrieve valuable information about your leads to improve your sales strategy.
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Workflow automation: Fully automate a vast range of time-consuming administrative tasks related to your deals.
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Open API: Connect any system, software or app in your technology stack to Pipedrive.
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Email templates: Use our existing templates or create your own to take the stress out of customer communications.
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Personalized tips: Get real-time notifications with personalized, performance-based tips.
What to look for in a sales automation system
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While the idea of eliminating busywork sounds tempting, it’s sometimes difficult to know where to begin.
This is where Pipedrive’s Sales Assistant comes into play. This popular sales automation software provides behavior-based cards with performance tips, recommended features, app integrations and other useful information. The system also notifies you and your team whenever a change has been made to your account settings, ensuring everyone’s on the same page.
Sales Assistant
Performance tips
Notifications
Progress updates
SOFTWARE FEATURE

Administrative tasks like sending a follow-up email or scheduling a call are part of every sales process.
Pipedrive’s Automations feature is designed to prevent deals from falling through the cracks. You can automate just about any repetitive sales task, like creating a deal whenever a new contact is added, transferring ownership to another rep when a deal reaches a new stage and much more.
Automation
SOFTWARE FEATURE
Join over 100,000 companies
Prioritized activity reminders
Choose any combo of in-app, email and mobile notifications to be reminded of upcoming activities
Open API
Easily connect Pipedrive to other software and develop custom features with the free API key
Webhooks
Push real-time updates in Pipedrive to your endpoint or app of choice. Check out our developers' guide to learn more
Important fields
Improve the quality of your data by setting important fields for your team
Google and social media data export
Export any piece of data from a list of items, including deals, organizations, people, activities and notes
Automate personalized email templates
Send more emails without losing a personal touch
One-click contact data
Enter a customer’s email address to retrieve their public data and build a clearer profile
Triggers and actions
Speed up your workflow by automating tasks based on your chosen trigger event. Learn more
More sales CRM features

Sales software to help you grow
Pipedrive is designed to:
Reduce human error by automating data entry
Keep your leads warm with automated email templates
Boost your performance with personalized tips
Help you pre-qualify leads by pulling public data
Automatically notify you of account changes
Eliminate repetitive administrative tasks
Founder, Maiden Voyage
Carolyn Pearson
In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.
Founders, Pro Arts
Erin and Drew
One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.
CEO, 360 Payments
Lisa Coyle
As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.
Used by over 100,000 companies in 179 countries
Sales software FAQ
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Selling is a lot harder when all you know about your prospect is their name. Information like where they work, where they’re based and what they’re into can help you address a prospect’s needs and close a deal.
Our Smart Contact Data is an automation feature that’ll help you uncover valuable information about your customers and pre-qualify leads. Use the feature to pull web data from sources like LinkedIn, Google and Twitter with just one click and estimate how “hot” your leads are.
Smart Contact Data
SOFTWARE FEATURE
